Maple Marketing Blog

How to win a new client in 5 simple steps

When you meet with a prospect, how much do you tell them about your company, products or services? Alternatively, how much of that first conversation or meeting do you spend asking them questions about themselves?

The sure-fire way to win them over is to spend more time getting them to talk about themselves and their needs.

Here in a nutshell is what that first conversation should include:

  1. Ask your prospect what problem(s) they need solved.
  2. Help them identify why they still have the problem.
  3. Help them imagine how life would be different if the problem was solved.
  4. Offer your solution.
  5. Tell them what to do next; provide a call to action.

So the next time you’re talking to a prospect or a potential new client, ask them what their biggest problems are, what keeps them up at night. Listen to their complaints. If you focus on that, and are able to provide a cost-effective solution, chances are you’ll get the sale.

Read the full length article here.

Posted 30 June 2012 | 0 comments

A new look for Maple Marketing

Thanks to the talented folks at The Fount, Maple Marketing now has a new website and new branding that are more in line with where the business is at after six years of growth.

You’ll see throughout the site references to Plan it / Say it / Do it. We’ll elaborate more in future blogs, but for now, let us introduce these as a way to summarise the work we love to do with businesses and the service categories we offer.

Whatever you might be stuck on, please get in touch and let us help.

And please do let us know what you think about our new look!

Posted 29 May 2012 | 2 comments

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