Viewing entries in category 'Copywriting'

What the heck is a google anyway?

It’s hard to imagine a world before Google.

Yet, if like me, you were born before the 1990s, then chances are you used to say things like, “I don’t know, let’s look that up”. You possibly had a dictionary or a set of encyclopaedias in your house. You may have even had a library card!

I was watching Back to the Future III with my children recently, when a certain phrase made me pause and back up the movie to double check what I had heard. There’s a scene where a despondent Doc Brown says, "Clara was one in a million... One in a billion... One in a googolplex... The woman of my dreams, and I've lost her for all time."

A googolplex! What the heck is that?

Some of you may know that the Google headquarters are referred to as the Googleplex.

But it turns out that a googol is a real word, and it means the number 10 raised to the 100th power. Picture a 1 followed by 100 zeroes.

10,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000

That’s a pretty large number.

So yeah, Clara was a rare gem.

Now remember, this movie was made in 1990. Google started as a PhD research project in 1996, eventually incorporated in 1998 – almost a decade after Doc uttered those lines.

It turns out that Google takes its name from an alternate spelling of the word googol. Founders Larry Page and Sergey Brin picked the word to signify that the search engine was intended to provide large quantities of information. And inc

So, there you have it. Back to the Future was influencing our future in ways we hadn’t even yet realised.

Posted 18 May 2017 | 0 comments

Great copywriting can help you grow your business

Using the right messaging and language when you market your business, your products or services can make a huge difference in the number of clients you have, the type of clients you attract, and the revenue you generate.

If you're interested in learning the 5 key things you need to know about effective copywriting in order to find more clients and generate more revenue, then join us on Wednesday 29 July for a FREE workshop on "How great copywriting can help grow your business".

For more information on where and when, just drop us a line at info@MapleMarketing.co.nz

Posted 27 July 2015 | 0 comments

Content marketing - what is it and why you should be using it

If you enter the phrase “top marketing trends” into a search engine, what you’ll find come up in several of the top results is “content marketing”. We’ve been saying it for years – content is king.

Good content will get you more searches, more followers, more customers. But what exactly is content marketing? It is a form of marketing where you communicate with prospects and customers using relevant, valuable, enticing content to attract and engage them.

Where? On your website, social media pages, emails, newsletters, articles, blogs, videos – anywhere you communicate with your prospects and clients.

Why? Because people don’t want to be sold to. Before they spend their money, they want to like you and your business, trust you, receive credible and useful material to help inform their purchasing decision.

How? Read more ...

Posted 7 June 2014 | 0 comments