Viewing entries in category 'Marketing strategy'

Post-Christmas Marketing

Hung over from all the holiday hoohah? Wondering what to do next to cut through all the clutter of the new year/new promises excitement that is all over social media?

Start simply ... look at what has and hasn't worked in the past. Then take a look at where your customers are. Go there. Don't over-complicate it.

Have a read of this earlier article that summarises the steps to take to get your marketing for the new year off to a good start.


Posted 10 January 2017 | 0 comments

Subsidies for Services

Did you know you may qualify for a subsidy for our services?

Maple Marketing is proud to be an approved business service provider within the New Zealand Trade and Enterprise (NZTE) Regional Business Partner Network.

What does this mean for our clients? You might qualify for a subsidy for services you purchase through their “Capability Development Voucher programme”.

To find out more, visit

Posted 25 November 2016 | 0 comments

Start With Why

Still trying to figure out how to attract more customers?

“People don’t buy what you do, they buy why you do it.”Sinek circle of why


This piece of advice has been around for a while, but it’s still just as relevant as it was when Simon Sinek first wrote and spoke about it in 2009.

As we approach the end of the year (what, already?!), it’s a good time to re-visit your purpose, your beliefs, why your organization exists. Why do you get out of bed in the morning? And why should anyone care?

Have another look at Simon Sinek’s “Start With Why” TED talk :

Or read the transcript here:

What's your "why"?



Posted 7 October 2016 | 0 comments

DIY marketing?

I always like to see companies use trained professionals when it comes to branding and design.

However, there is a time and a place for a tiny bit of DIY in your design work. For example, there is a lot you can do yourself when it comes to email marketing, newsletters, LeadPages, and social media.

So for this kind of DIY, here is a great tool I've been introduced to recently - Adobe Colour.

It allows you to create colour palettes with complementary tones.

Use one of their existing palettes, create your own from scratch, or upload an image (logo or photo) to match. Genius! 

Posted 26 February 2016 | 0 comments

What I learned from motocross

Every once in a while business advice appears in the most unexpected places. For me recently, it was on the dirt bike track.

It was my first time trying the sport (something I've wanted to do for years!), so needless to say, I was a tad nervous.

The beginner track had a few hills, lumps and tricky turns. But for me, the most challenging part was a flat section that had several ruts and indentations from being ridden over so many times. I kept trying to align my front and back tires perfectly and I was afraid of riding off to the side, on the grass (duh, just because it's a dirt bike, that doesn't mean you have to stay on the dirt).

I therefore kept losing my balance and having little spin out, freak out moments. I managed to stay upright and moving, but I wasn't taking the cleanest lines.

After doing the loop this way about 10 times, I decided to finally change tactics. It was time to employ the "don't look, just gun it" approach. So the next time around, I did just that. I looked off into the distance, squeezed that throttle like a giddy girl, and lo and behold ... I  flew threw that patch without a single wobble.

I was ecstatic! I would have fist pumped, but you know, I needed both hands on the handlebars.

With this new sense of accomplishment and excitement, I was able to enjoy the rest of my time out on the course with a new sense of confidence and courage.

On the long drive home I kept thinking about it. That one little patch of ruts and trenches taught me a few things about business and life in general:

  1. Keep your head up. No matter how frustrated or confused you feel, you can only see the sunshine and the stars with your eyes up. Horse riders and mountain bikers know this best ... the horse or bike beneath you will go where your eyes are. If you look down, that's where you'll end up.
  2. Gaze forward. Don't stress over the little obstacles right beneath your feet. Focus on what lies ahead and before you know it, you'll be over those little lumps (even if they seem like insurmountable mountains at the time).
  3. Try a new approach. If something is not working over and over again, come at it from a new angle or with a new set of tactics.
  4. Don't feel like you always have to stick to the course. I'm not sure why I was so afraid of riding on the grass to the side. It's a dirt bike after all. It's meant to go over all sorts of terrain. My limited thinking was making me tense and inflexible.

I'm afraid I've become slightly addicted to the sport already, so I'll be back for the more challenging course.


Posted 12 November 2015 | 0 comments

Drawing names out of a virtual hat

Do you do prize draws, raffles or other competitions for your business where you need to pick a name out of a hat … but in a virtual or online way?

I’ve found a few tools that enable you to do this, but I am curious – what is everyone using for this type of thing? Let me know in the comments below please.

Some require you to register and log in.

These include and .

Some allow you to simply draw a name on the spot, without registering. There are a lot, but a few that came up first in my search results include:

And then there are even more available to download as apps on to your phone. Again, the ones that came up first in my search were “Draw Names From a Hat" and “Names in a Hat”.

Have you used any of these? Or any others? I'd love to know what everyone is using ... feel free to comment below.

Posted 4 August 2015 | 0 comments

Day 100 - It's your lucky day!

It's the 100th day of the year! That can only mean two things. First, that time is flying by faster than fast thing. And second, it's time to celebrate!

Why celebrate, you ask?Day 100

Because 100 is a great number. We celebrate when we score 100% on an exam. We party when someone makes it to the age of 100. We applaud when someone plays their 100th game. We cheer when a cricketer scores a century. Okay, well only the people who understand the game of cricket celebrate that last one...

But 100 days is a fantastic milestone to reach in the calendar and it's a great day to pause and take stock of what we've done and where we are so far this year.

We're almost a third of the way through 2015  how are things going for you in your business?

Have you accomplished the things you said you would? Have you ticked many of the things off your list of new year's resolutions or your bucket list? Have you stuck to your marketing plans so far?

If you haven't done everything you've planned, or are running a little behind schedule, that's okay. Don't beat yourself up over it. Just get back on track. That might mean getting that plan out and revising it a bit. But wherever you are, make sure you're getting those ideas out of your head and down on paper to increase the likelihood of them coming to fruition.

We've been talking about the importance of writing ideas and goals down for years now - check out one of our earlier blogs called The Best Business Advice Ever Shared.

Before you know it we'll be at day 200 (if you're curious, it's July 19 this year).

So take a few minutes today to stop, review, reflect, and regroup. And don't forget to celebrate!

Posted 10 April 2015 | 0 comments

Demystifying Marketing

For a teaser of some of the content of our upcoming Marketing Plan Workshop, have a listen to the "Demystifying Marketing" podcast with did with Go To Girl Social Media. 

You can find it here:


Posted 1 February 2015 | 0 comments

Is Writing a Marketing Plan on your to-do list this year?

Marketing Plan Workshop


Interested in new revenue opportunities for your business?

Want to find and connect with your ideal clients?

Have you been meaning to write a marketing plan but haven’t had the time? Or don’t know where to start?

Then this workshop is for you! It's the "Get it done in a day" Marketing Plan Workshop -- and it's back by popular demand!

This workshop is perfect for you if you:
• own or manage a small to medium sized business
• have been meaning to get around to writing a marketing plan but haven’t found the time
• want to walk away from the workshop with an easy-to-use marketing plan that you can start using straight away
• enjoy the benefits of group interaction and brainstorming

For more information go to or check us out on Facebook



Posted 4 January 2015 | 0 comments

Marketing planning for the new year

Have you written a marketing plan for 2015 yet? Don't overcomplicate it. It can start as simply as this, a grid for some notes I created while waiting for a meeting to start.

There are two ways you can start your plan.

1. Looking forward

Jot down ideas you have for each month ahead.

Begin by writing down the externally set dates or events that you have no control over (for example, tradeshows, publication themes, seasonality, etc).

2. Looking back

Write down the activity that you did last year that worked.

Are there marketing campaigns that worked really well for your business that you want to repeat again?

Once you make this start, the ideas will flow. 

If you need some help with your planning for the new year so you can attract more of your ideal clients and generate more revenue with marketing that works, then please get in touch.

What are you planning? Do you create topics or themes for each month? We'd love to hear how you go about your planning, so get in touch on or post your comments below.

Posted 14 December 2014 | 1 comments

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