Viewing entries in category 'Marketing strategy'

Post-Christmas Marketing

Hung over from all the holiday hoohah? Wondering what to do next to cut through all the clutter of the new year/new promises excitement that is all over social media?

Start simply ... look at what has and hasn't worked in the past. Then take a look at where your customers are. Go there. Don't over-complicate it.

Have a read of this earlier article that summarises the steps to take to get your marketing for the new year off to a good start.

 

Posted 10 January 2017 | 0 comments

Subsidies for Services

Did you know you may qualify for a subsidy for our services?

Maple Marketing is proud to be an approved business service provider within the New Zealand Trade and Enterprise (NZTE) Regional Business Partner Network.

What does this mean for our clients? You might qualify for a subsidy for services you purchase through their “Capability Development Voucher programme”.

To find out more, visit https://app.regionalbusinesspartners.co.nz/MarketPlace/Provider/1433

Posted 25 November 2016 | 0 comments

Start With Why

Still trying to figure out how to attract more customers?

“People don’t buy what you do, they buy why you do it.”Sinek circle of why

 

This piece of advice has been around for a while, but it’s still just as relevant as it was when Simon Sinek first wrote and spoke about it in 2009.

As we approach the end of the year (what, already?!), it’s a good time to re-visit your purpose, your beliefs, why your organization exists. Why do you get out of bed in the morning? And why should anyone care?

Have another look at Simon Sinek’s “Start With Why” TED talk : http://bitly.com/startwithwhy

Or read the transcript here: http://bit.ly/startwithwhytranscript

What's your "why"?

 

 

Posted 7 October 2016 | 0 comments

DIY marketing?

I always like to see companies use trained professionals when it comes to branding and design.

However, there is a time and a place for a tiny bit of DIY in your design work. For example, there is a lot you can do yourself when it comes to email marketing, newsletters, LeadPages, and social media.

So for this kind of DIY, here is a great tool I've been introduced to recently - Adobe Colour.

It allows you to create colour palettes with complementary tones.

Use one of their existing palettes, create your own from scratch, or upload an image (logo or photo) to match. Genius! 

Posted 26 February 2016 | 0 comments

What I learned from motocross


Every once in a while business advice appears in the most unexpected places. For me recently, it was on the dirt bike track.

It was my first time trying the sport (something I've wanted to do for years!), so needless to say, I was a tad nervous.

The beginner track had a few hills, lumps and tricky turns. But for me, the most challenging part was a flat section that had several ruts and indentations from being ridden over so many times. I kept trying to align my front and back tires perfectly and I was afraid of riding off to the side, on the grass (duh, just because it's a dirt bike, that doesn't mean you have to stay on the dirt).

I therefore kept losing my balance and having little spin out, freak out moments. I managed to stay upright and moving, but I wasn't taking the cleanest lines.

After doing the loop this way about 10 times, I decided to finally change tactics. It was time to employ the "don't look, just gun it" approach. So the next time around, I did just that. I looked off into the distance, squeezed that throttle like a giddy girl, and lo and behold ... I  flew threw that patch without a single wobble.

I was ecstatic! I would have fist pumped, but you know, I needed both hands on the handlebars.

With this new sense of accomplishment and excitement, I was able to enjoy the rest of my time out on the course with a new sense of confidence and courage.

On the long drive home I kept thinking about it. That one little patch of ruts and trenches taught me a few things about business and life in general:

  1. Keep your head up. No matter how frustrated or confused you feel, you can only see the sunshine and the stars with your eyes up. Horse riders and mountain bikers know this best ... the horse or bike beneath you will go where your eyes are. If you look down, that's where you'll end up.
  2. Gaze forward. Don't stress over the little obstacles right beneath your feet. Focus on what lies ahead and before you know it, you'll be over those little lumps (even if they seem like insurmountable mountains at the time).
  3. Try a new approach. If something is not working over and over again, come at it from a new angle or with a new set of tactics.
  4. Don't feel like you always have to stick to the course. I'm not sure why I was so afraid of riding on the grass to the side. It's a dirt bike after all. It's meant to go over all sorts of terrain. My limited thinking was making me tense and inflexible.

I'm afraid I've become slightly addicted to the sport already, so I'll be back for the more challenging course.

 

Posted 12 November 2015 | 0 comments

Drawing names out of a virtual hat

Do you do prize draws, raffles or other competitions for your business where you need to pick a name out of a hat … but in a virtual or online way?

I’ve found a few tools that enable you to do this, but I am curious – what is everyone using for this type of thing? Let me know in the comments below please.

Some require you to register and log in.

These include www.randompicker.com and www.rafflecopter.com .

Some allow you to simply draw a name on the spot, without registering. There are a lot, but a few that came up first in my search results include:

www.miniwebtool.com/random-name-picker

www.randomresult.com

http://andrew.hedges.name/experiments/random/

http://www.mathgoodies.com/calculators/random_no_custom.html

http://austindavid.com/flotsam/hat.php

https://www.randomlists.com/team-generator

http://namedrawing.com/

And then there are even more available to download as apps on to your phone. Again, the ones that came up first in my search were “Draw Names From a Hat" and “Names in a Hat”.

Have you used any of these? Or any others? I'd love to know what everyone is using ... feel free to comment below.

Posted 4 August 2015 | 0 comments

Are bikini-clad girls in advertising ever appropriate (if you’re not selling bikinis)?

Air New Zealand’s latest in-flight safety video has sparked some interesting controversy.

If you haven’t seen it yet you can view it on the Maple Marketing Facebook page.

Some people believe that the humourous approach used, featuring bikini-clad Sports Illustrated swimsuit models to coincide with the magazine’s 50th anniversary issue, is an unnecessary sexualisation of women. (Not many people are complaining about the part showing the shirtless pool boy, I see.)

Others applaud the airline for taking an original approach to what used to be a dry and boring subject.

Admit it, you probably watch the Air New Zealand safety videos more now, looking for famous celebrities, professional athletes, or even the gratuitous shot of a scantily clad fit body.

Personally, I was more distracted (and I suppose impressed) by how Christie Brinkley looks in the video.

Whatever your stance on it, Air New Zealand has succeeded in generating a great amount of publicity and getting people talking about the brand. Whether any of us now know the correct brace position is another matter.

Posted 16 February 2014 | 0 comments

Marketing – is it an art or a science?

Both, really. There are elements of art and creativity to it, of course – knowing how to put a creative campaign together; being able to write compelling copy; knowing what design and text elements will cut through the clutter; finding unique market opportunities for a product or service.

But there is also a great amount of science to it – analysis that goes beyond a subjective opinion. The Latin word scientia has many meanings, mainly knowledge, science, skill. Science can be defined as the knowledge of something acquired by study.

Much of marketing is based on science – knowledge acquired by study. When we run a marketing campaign, we study the results. We compare results with a previous state, we analyse responses, we use benchmarks to identify changes. Market research is based on statistics and quantitative analysis. Marketing plans are driven by return on investment (ROI) and making sure that efforts help drive revenue and, in most cases, profit. Reading the marketplace involves looking at sales strategies, consumer trends, and the economy.

So a good marketing director is someone who has solid business experience and an ability to understand the numbers. Save the artistic work for the creative directors and designers.

Posted 26 June 2013 | 0 comments

How to make your POD more interesting

Identifying your point of difference (POD) is a fundamental marketing practice. Can you clearly tell prospects what makes your product or service different?

The trouble with talking about your difference is that this approach focuses on how you compare to your competitors. Shouldn't you instead be focussing on customers? Shouldn't you be talking to your clients about your points of interest?

What makes you interesting? What makes you relevant? What makes prospects engage with you?

Have you ever been told “oh, that’s different” about a new haircut or outfit? Have you ever described someone by saying “well, she’s different”? If so, you know that different isn’t always good.

So don’t strive just to be different. Don’t focus just on competitors. Think first about your prospects and customers and how you can interest and excite them. Focus on your point of interest (POI).

Posted 26 September 2012 | 0 comments

The best business advice ever shared

I’ll get straight to the point here. The best advice I’ve ever come across is this: when you write things down you significantly improve – in fact you almost guarantee – the chances that they’ll get done.

I’ve always been a list maker. It’s genetic. My sisters and I used to tease my mom for always having lists. Turns out, she was onto something.

This message has been reinforced over and over again in my business career.

The Buried Life

Most recently I heard it from the guys from the Buried Life. If you don’t know who they are, check them out at www.theburiedlife.com or read about them at www.fourhourblog.com, the blog of Tim Ferriss, author of The 4-Hour Work Week.

Basically, they’re a group of four university friends who set about accomplishing their list of 100 things to do before they die – before the concept of having a bucket list was on everyone’s bucket list.

So back to the advice... As soon as you write an idea down, something amazing happens. It becomes a project. A project! It takes on a different sense of importance, doesn’t it? All of a sudden you give it more time, more energy, more organisation, and therefore, more chance of success. As the guys say, “Dreams have a funny way of staying dreams. But a project is something that needs to be done.”

And the same is true for your business marketing. We all have ideas. But they don’t get done until first we write them down and, second, we plan how they’re going to get done, when and by whom.

Plans lead to actions; actions lead to results.

So if you don't yet have a written marketing plan, start with a list. Marketing is all about ideas. So write them down and start improving the chances those ideas will get turned into results.

 

Posted 30 July 2012 | 0 comments

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