Viewing entries in category '15 days to freedom'

Even unsubscribers deserve some love

Every touch point with your customers is a marketing opportunity.

Recently I unsubscribed to a couple of email newsletters, and these were two different confirmation pages that I was taken to.

As you can see, one was quite humorous with a personal touch.


Their message: "We already miss how close we used to be. How about a second chance?"

They even let me know how I could continue to keep up-to-date with their info even if I didn’t want to receive their newsletters.

The other left me cold and feeling unloved.

Their message: "Your subscription preference has been processed and your information has been successfully updated in our database."

This was clearly a missed marketing opportunity. There was no branding, no apology, no other contact information. I won’t even remember who they were in a week’s time.

Remember, every contact with your customers or clients – even the unsubscribed ones – is an opportunity to spread your branding love.

Posted 14 July 2017 | 0 comments

My 15 Day Blog Challenge - Summary

For the past two weeks (plus a day), from January 15-30, I took part in the "15 Days to Freedom Blog Challenge".

The challenge was to blog regularly for 15 days, with a focus on personal, business then physical freedom ... all of the components of a happy life! 

It has been such a rewarding experience that I feel I must give a huge shout out to Natalie Sisson, the Suitcase Entrepreneur herself, for putting this challenge out there for people to participate in! If you're interested in doing some of this kind of work, please get in touch with either myself on or check out The Suitcase Entrepreneur.

Here is a summary of our challenges: 

Day 15: Tell me the daily challenge you liked most and why

Day 14: What ONE thing are you going to do in the location you are in right now that is going to make you feel alive and feel like a tourist?

Day 13: Which ONE thing are you going to introduce into your life that is going to help your mind, body or soul?

Day 12: What work and life clutter are you going to remove to be more of a minimalist and free up space for you?

Day 11: What ONE thing will you do each day to get more you time this year?

Day 10: Identify one task that you can outsource in the next 2 days

Day 9: What one system or tool are you going to introduce to streamline your life?

Day 8: Put 3 major goals you would like to achieve this year on your calendar

Day 7: What one thing will you focus on in 2015?

Day 6: Identify your Ideal Business Model

Day 5: State a habit you’re replacing and the new one that will serve you

Day 4: What ONE distraction are you going to remove from your daily life?

Day 3: Which ONE tool are you going to use to become more productive?

Day 2: Identify ONE Most Important Action to achieve in the next 15 days

Day 1: Detail out your Daily Success Plan

Posted 31 January 2015 | 0 comments

My 15 Day Blog Challenge - Day 15

Here we are at Day 15 of the “15 Days to Freedom Blog Challenge”!

What a fantastic two weeks it has been for getting clear on how we operate, in business and in life in general.

To my surprise, it was all done in an extremely simple and clear way. I suppose it's true that clarity and productivity come when we don't over-complicate things.

Today, on the final day of the challenge, we have been asked to choose the daily challenge that we liked most and to explain why.  

My favourite challenge was the one from Day 2, where we were asked to identify our MIAs - our Most Important Actions.

Because this challenge took place in the middle of summer holidays here in New Zealand, kids are off school for 7 weeks. I've had to manage my time in a way that allows me to hang out and have fun with them and enjoy the amazing weather and beaches we have here ... all while continuing to run a business.

Add to that the fact that it's January and I needed to get my planning for 2015 completed, and you have a recipe for excuses and procrastination.

But no! I was focussed and determined to do this challenge properly. And so I've been forced every single day to figure out first thing in the morning what one or two things absolutely HAD to get done each day.

There have been some fantastic lessons around time management, productivity, asking for help, ignoring distractions and excuses, and the importance of keeping things simple.

Best of all, I've managed to get my marketing plan for 2015 written! I won't say "completed" because as I tell clients, a marketing plan is a dynamic, changing document. Completing it would imply that I'm putting it down and won't touch it again until next year. But that's not true. I will continue to revise and adapt it as things change - in the business, and in the marketplace. 


Posted 30 January 2015 | 0 comments

My 15 Day Blog Challenge - Day 14

Our Day 14 challenge of the #15DBC asks us to do something in our current location or city that will make us feel alive and like a tourist.

This is so timely for me because in two days I will be doing something locally that I've wanted to do for years - learn how to surf! 

I've travelled to quite a few exciting parts of the world, and every single time I go to a new beach destination I vow that this will be the one time that I take a surf lesson.

I've done it in Mexico, Maui, Portugal, Australia. Even Cornwall.

But then something comes over me and I chicken out.

But not this time.

This time I'm going to do it.

I've booked and paid, and have ignored all the excuses that I keep coming up with. It's forecasted to rain (so, apparently you get wet when you surf). None of my close friends are coming (so, they'll miss out). What if this is the one in five times a year that a large white mammal decides to swim close to shore? (see, I can't even say it).

Face the fear, scream like a banshee, and do it anyway.

Stay tuned for pics...




Posted 29 January 2015 | 0 comments

My 15 Day Blog Challenge - Day 13

We're almost at the end of the "15 Day Blog Challenge" and it's all starting to come together nicely. On Day 13, the question is: Which ONE thing are you going to introduce into your life that is going to help your mind, body or soul?

It's important to feed all three areas with goodness that fuels, energizes and excites us.

So here is the fuel that I'm going to introduce: 

For my mind, I’m going to start listening to more TEDx talks, and I’ve just ordered the book Launch by Jeff Walker.

For my body, I’m going get back to doing at least one session of yoga or Pilates per week as a complement to the other exercise I do.

For my soul, I’m about to start piano lessons, something I’ve wanted to try for years.

How do you feed your mind, body and soul?

Posted 28 January 2015 | 0 comments

My 15 Day Blog Challenge - Day 12

Today's Day 12 challenge is, "What work and life clutter are you going to remove to be more of a minimalist and free up space for you?"

There are a few areas I could de-clutter, but I never seem to get around to doing it. So this challenge has forced me to focus in on just one space that needs some attention. And that one area is the space that will have the most impact on how I work - my desktop. Not my computer desktop; my actual desk. It's not that bad, but there is a pile of papers that needs some attention...documents that need to be scanned and then discarded or recycled. 

They say that the environment you work in has a huge impact on how you feel while you're working, and how productive or distracted you are.

So that's my I get focussed on all other areas of the business in 2015, I'm going to also make sure that I focus on getting clear and tidy in the physical space as well.


Posted 27 January 2015 | 0 comments

My 15 Day Blog Challenge - Day 11

Our Day 11 challenge asks, "What ONE thing will you do each day to get more you time this year?"

"Me time" - it's a phrase that conjures up all sorts of feelings of guilt, indulgence or self-pity for some people. So in the words of that insightul pop star whose lyrics we can't get out of our heads, let's just shake it off.

Time for ourselves (preferably unplugged) is so imporant - especially if you are a parent, a business owner, or a combination of both! I like to call it "non contact" time (as my teacher friends call it). It's time when no one needs anything from me and I don't have to make any decisions. 

Every year I take my birthday off work. Yes, I am my own boss and this should be easy; but trust me, it isn't always. On that one day a year I treat myself to a relaxing, luxurious experience (a massage, an outdoor swim, some reading time). And I go out for lunch or coffee. To me, that's pure luxury that I can enjoy without actually going away anywhere. It's a day to relax, reflect and celebrate the year that has passed.

So why wait 364 days to recreate this feeling? This year my goal is to do this one day each month. The treats may not be as luxurious - the feeling of joy is not directly related to how much money is spent. For me it's just about turning off, tuning out, getting some fresh air and making more time for exercise, relaxing and reading - the things that really re-charge my batteries.


Posted 26 January 2015 | 0 comments

My 15 Day Blog Challenge - Day 10

The Day 10 challenge presented to us as part of the #15DBC is to identify one task that we can outsource in the next two days.

Outsourcing has been a great game shifter for Maple Marketing over that past two years, so finding other tasks to outsource feels quite rewarding.

The project on the go at the moment is the creation of more video content for online learning modules. So this week another batch of video production and editing will be going to my outsourced video editor.

It's so rewarding handing over projects to others who have the skill sets to get things done. I do love a little DIY every now and again. But when it comes to productivity in the business and making the best use of my time, I have no problem handing over to others what they can do better than me.

It's a philosophy and habit I encourage in my clients - invest in professional help rather than use unnecessary time doing things you don't have the skill or passion for. In business, it's a game changer.


Posted 25 January 2015 | 0 comments

My 15 Day Blog Challenge - Day 9

"What one system or tool are you going to introduce to streamline your life?"

That is the question for today, Day 9 of the "15 Day Blog Challenge".

We all use tools to run our business (and life) - more than I realised until I started counting the ones I use. And yet there is always room for improvement in productivity and efficiency.

So rather than introduce a new tool altogether, I'm going to explore the Google tools more. 

I know that I could probably use the Google tools better (website analytics, document sharing, hangouts, for example). Like any software or app, we usually only just scratch the surface with how much it can do for us unless we devote the time to learn it properly.

If you've experienced any gains in productivity or efficiency through using the Google tools, let me know. I'd love to hear more.

Posted 24 January 2015 | 0 comments

My 15 Day Blog Challenge - Day 8

Our challenge on Day 8 of this "15 Day Blog Challenge" is to write in our calendar or plan for this year three goals that we would like to achieve and when.

This is a relatively easy challenge for me as I love to plan and as part of my work with clients I reinforce the benefits of writing goals down and putting timelines around them.

I often talk about the shift that happens when you take an idea out of your head and get it down on paper. It transforms from an idea, to a task, to a goal, to a series of actions. You then start to attack it with a project focus. Once an idea or goal is written down it is much more likely to happen - especially if you assign a deadline or date to it.

So three of the goals that I have written in my 2015 plan are:

  1. to take two exciting trips with my immediate family as well as extended family members from overseas (details already decided and one has already been booked)
  2. next, working around the travel and personal goals (these should always be written down first) comes the goal to launch a new online training program (currently in development and due to launch in March)
  3. as the business continues to grow, 2015 will see the launch of a couple of new products (these too, are almost completed and are set to launch in April)

Stay tuned for news on these, and if you want to be the first to find out about new product or program launches, make sure you like Maple Marketing on Facebook.


Posted 23 January 2015 | 0 comments

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