Viewing entries posted in August 2012

Infographics – the latest, greatest marketing tool

They’re popping up everywhere – those colourful, quirky, cartoon-like things that everyone from insurance companies and telcos to funky creative agencies are using to get their info across.

Perhaps it's a sign of the times. We’re now so busy (or impatient) that we don’t want to read through plain text. Instead, the visual appeal of an infographic captures our attention and makes it much easier to read through and comprehend large volumes of data, statistics or instructions.

In some ways, they’re a visual executive summary. From a marketing perspective, they’re also an opportunity for a brand to portray its personality.

Here are a few infographics we particularly like:

Pinterest infographic        Hubspot infographic       Mashable infographic

Thanks to the clever folks at:

http://www.marketingprofs.com/chirp/2012/8776/10-things-we-love-and-hate-about-pinterest-infographic

http://blog.hubspot.com/blog/tabid/6307/bid/32700/The-10-Best-Marketing-Infographics-of-2012-So-Far.aspx

http://mashable.com/2012/07/09/how-to-create-an-infographic/

Posted 29 August 2012 | 0 comments