Marketing often gets a bad rap. From a customer's point of view, it is often perceived as something manipulative that sneaky marketers do to coerce us into buying things we don't need. From a business owner's perspective, marketing can be expensive, intangible and hard to measure for success or return on investment. Often I hear business owners say, “Oh, we tried some marketing, but it didn’t work”.
Many owners of small- and medium-sized enterprises view marketing as a function they can do themselves instead of hiring a marketing manager (either in-house or outsourced). Or they view it as a cost they don't want to incur because of the assumption that it involves costly advertising campaigns.
Marketing doesn't have to be any of these things. Read the full article here.
Posted 21 August 2014 | 0 comments