Viewing entries posted in December 2014

Marketing planning for the new year

Have you written a marketing plan for 2015 yet? Don't overcomplicate it. It can start as simply as this, a grid for some notes I created while waiting for a meeting to start.

There are two ways you can start your plan.

1. Looking forward

Jot down ideas you have for each month ahead.

Begin by writing down the externally set dates or events that you have no control over (for example, tradeshows, publication themes, seasonality, etc).

2. Looking back

Write down the activity that you did last year that worked.

Are there marketing campaigns that worked really well for your business that you want to repeat again?

Once you make this start, the ideas will flow. 

If you need some help with your planning for the new year so you can attract more of your ideal clients and generate more revenue with marketing that works, then please get in touch.

What are you planning? Do you create topics or themes for each month? We'd love to hear how you go about your planning, so get in touch on or post your comments below.

Posted 14 December 2014 | 1 comments