Every touch point with your customers is a marketing opportunity.
Recently I unsubscribed to a couple of email newsletters, and these were two different confirmation pages that I was taken to.
As you can see, one was quite humorous with a personal touch.
Their message: "We already miss how close we used to be. How about a second chance?"
They even let me know how I could continue to keep up-to-date with their info even if I didn’t want to receive their newsletters.
The other left me cold and feeling unloved.
Their message: "Your subscription preference has been processed and your information has been successfully updated in our database."
This was clearly a missed marketing opportunity. There was no branding, no apology, no other contact information. I won’t even remember who they were in a week’s time.
Remember, every contact with your customers or clients – even the unsubscribed ones – is an opportunity to spread your branding love.