Even unsubscribers deserve some love

14 July 2017

Every touch point with your customers is a marketing opportunity.

Recently I unsubscribed to a couple of email newsletters, and these were two different confirmation pages that I was taken to.

As you can see, one was quite humorous with a personal touch.


Their message: "We already miss how close we used to be. How about a second chance?"

They even let me know how I could continue to keep up-to-date with their info even if I didn’t want to receive their newsletters.

The other left me cold and feeling unloved.

Their message: "Your subscription preference has been processed and your information has been successfully updated in our database."

This was clearly a missed marketing opportunity. There was no branding, no apology, no other contact information. I won’t even remember who they were in a week’s time.

Remember, every contact with your customers or clients – even the unsubscribed ones – is an opportunity to spread your branding love.

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