Still trying to figure out how to attract more customers?
“People don’t buy what you do, they buy why you do it.”
This piece of advice has been around for a while, but it’s still just as relevant as it was when Simon Sinek first wrote and spoke about it in 2009.
As we approach the end of the year (what, already?!), it’s a good time to re-visit your purpose, your beliefs, why your organization exists. Why do you get out of bed in the morning? And why should anyone care?
Have another look at Simon Sinek’s “Start With Why” TED talk : http://bitly.com/startwithwhy
Or read the transcript here: http://bit.ly/startwithwhytranscript
What's your "why"?