I’ll get straight to the point here. The best advice I’ve ever come across is this: when you write things down you significantly improve – in fact you almost guarantee – the chances that they’ll get done.
I’ve always been a list maker. It’s genetic. My sisters and I used to tease my mom for always having lists. Turns out, she was onto something.
This message has been reinforced over and over again in my business career.
Most recently I heard it from the guys from the Buried Life. If you don’t know who they are, check them out at www.theburiedlife.com or read about them at www.fourhourblog.com, the blog of Tim Ferriss, author of The 4-Hour Work Week.
Basically, they’re a group of four university friends who set about accomplishing their list of 100 things to do before they die – before the concept of having a bucket list was on everyone’s bucket list.
So back to the advice... As soon as you write an idea down, something amazing happens. It becomes a project. A project! It takes on a different sense of importance, doesn’t it? All of a sudden you give it more time, more energy, more organisation, and therefore, more chance of success. As the guys say, “Dreams have a funny way of staying dreams. But a project is something that needs to be done.”
And the same is true for your business marketing. We all have ideas. But they don’t get done until first we write them down and, second, we plan how they’re going to get done, when and by whom.
Plans lead to actions; actions lead to results.
So if you don't yet have a written marketing plan, start with a list. Marketing is all about ideas. So write them down and start improving the chances those ideas will get turned into results.