Copywriting services
Helping you deliver relevant and compelling messages to your target market
Effective marketing relies on effective messaging – getting the right message to the right audience.
Great copywriting is more than just words on a page. All of our work begins with a thorough briefing process that gets to the heart of who you’re trying to connect with and how best to reach them.
We put into words the messaging that will help you connect with your clients, customers, stakeholders, employees, investors.
We will help plan and write your materials, either working from a blank page, from something you've already started or from existing company documents.
Digital Content
We work directly with you or with your agency, designer or developer to produce the information you share online, including:
website copy, SEO content
articles, blog posts
email newsletters
landing pages
case studies
social media profiles and posts
Marketing Materials
Writing compelling copy for your sales and marketing materials means getting the right message to the right audience. We’ll create effective messaging, tone and voice for your:
brochures
company overviews
capability statements
personnel profiles, bios
product spec sheets
brand story
RFPs, Tenders, Bids
A well-written proposal or bid document can mean the difference between winning or losing new business. As specialist bid writers, we can help you and your team with:
RFPs (request for proposal), bids
bid interviews and workshops
project meetings as needed
liaising with your design team
writing, editing, proofreading
Business Documents
It’s important that your business documents – online and in print – all communicate cohesively and are targeted to your intended audience. These include:
articles, case studies
award entries
bids, tender responses, RFPs
proposals, quoting documents
pitches, presentations
ops manuals, training materials
Who we work with
Business owners/managers
Our focus is on improving your marketing and helping you grow your business. We create effective messaging for your business documents, bids/RFPs, and marketing materials by getting clear on who your target audience is and what they need and want to know in order to do business with you.
Marketing departments
We work alongside in-house marketing teams to provide specialist copywriting services – writing new documents and content, reviewing and editing your existing materials, or proofreading what your team produces. Use us for regular monthly content or for special projects as you need extra help.
Agencies, designers, developers
We understand the need to deliver well-written copy in a timely manner, keeping projects moving forward and adhering to deadlines and budgets. We’ve written for companies in a diverse range of industries and sectors. We’re happy to liaise with you or directly with the client.
“With Renata’s help we were able to brainstorm the early stages of the project and see things objectively from the point of view of external stakeholders. Her knowledge of the North American market was particularly useful as we worked through the language used in our communications.”
Project Manager, Focus on Health, New Zealand Trade and Enterprise (NZTE)