Copy and communications with a marketing focus
Maple Marketing has been a resource of copywriting and communications help for business owners/managers, corporate marketing departments, designers and agencies since 2003.
We believe that the language you use in your marketing and business documents is as important as the data and design you use – it’s the connective tissue that holds your branding and strategy together.
Great copy will move people … to feel, to act, to buy from you, to buy into an idea, to choose you.
Renata Mathewson
BA Hons, MBA, FCIM, Chartered Marketer
Maple Marketing was established by Renata Mathewson, a writer with over 25 years of marketing, communications and publishing experience in New Zealand, Canada and the United Kingdom.
Renata has worked on projects in a diverse range of industries, including construction, engineering, manufacturing, procurement, retail, education, health and wellness, financial and legal services, and more. She has written for and consulted to SMEs, corporates, publishers and government agencies.
Renata brings together a background in journalism, magazine publishing, editorial writing and marketing to create a unique approach to copywriting for traditional and digital media that encompasses research, writing and analysis.
Renata holds a BA Hons degree (English, International Relations, Spanish), an MBA (specialisations in Strategic Management and Marketing), and a Certificate in Magazine Journalism.
She is a Fellow of the Chartered Institute of Marketing (CIM), holds Chartered Marketer status with the CIM, is a member of the Marketing Association of New Zealand (MA), and a member of the Association of Proposal Management Professionals (APMP).
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Some of the organisations we’ve provided copy and content for include:
Magazine and publishing work
Some of the magazines we’ve done work for include:
“Maple Marketing was instrumental in the success of the Institution of Civil Engineers’ 200th year anniversary. The challenge was to inspire future engineers culminating in the “Engineering the Future” expo held at The Cloud, Auckland. Renata comfortably and professionally negotiated her way through the engineering sector translating the information for the general public’s consumption and attracted some 3,000 guests to the expo which was far more than we had ever envisaged. Her marketing ideas worked very well and I’m sure she could work with any sector successfully.”
National Chair, Institution of Civil Engineers (ICE)