Frequently Asked Questions

A copywriter writes any or all of the written (or verbal) materials you use in your business. When you stop to list them all, there is a ton of places where your organisation relies on effective communication.

We can help write your marketing materials, website content, articles, blogs, tenders, bids, RFPs, proposals, presentations, video scripts, email marketing, CVs, company profiles, personnel bios, social media posts, award entries, case studies, training materials, grant submissions … and anywhere else you need to connect with your customers, clients, prospects, employees, stakeholders, investors, donors, journalists, award or grant providers.

A great copywriter helps you get the right message to the right audience through the right channel.

Because we’re fascinated by words, we’ve written an article called “What exactly is copywriting?” that you can read here if you’re as intrigued by language as we are.

This is where you’d expect to see the standard cliché, “we save you time and money”. But that’s one of our pet peeves, and you’ll never see us write that. We also don’t like the word “should” … we’ve written on article on that one that you can read here, called “The Power of Language”.

So we’ll just tell it to you straight. You’re probably too close to your business to write about it objectively (and most business owners find it hard to write about themselves). It’s sometimes hard to see your business from the client’s side of the table – customers love a good brand story and we can help get that out of you. You may not be trained or qualified in writing or communications, and you might not enjoy it. We are professionally trained and qualified, and we love to write.

We also love the Kiwi “do it yourself” attitude and approach to problem solving … but DIYing your business copy isn’t the best use of your time. Focus on what you’re great at, whether that’s making a product or offering a service, and let us write your messaging for you. We’ll bring an objective perspective to your business, write copy that will improve your sales process, help you connect with your ideal target audience … and probably do it all in a shorter time frame than if you try to do it yourself.

If you’re using an advertising or design agency to do your creative work, but are trying to write your own copy, we understand the pressures of trying to deliver content to their schedule. We work with agencies all the time and can seamlessly slot in to their project timelines, using their briefs, and liaising with them directly if you want. We love taking this problem away from you and just getting it done.

If you’re still unsure, get in touch with us with a sample piece and we’ll let you know how we can make your life easier.

Feel free to read our article ”Is there ever a good time to DIY in your business?”

It depends on your project. We use a project fee for most of our work, and treat each project as unique, depending on what you need help with. Read more about our approach to Pricing on our How We Work page, or feel free to get in touch for a no-obligation quote.

This is a very valid concern, so we don’t mind you asking. It’s your business, your baby, and we want you to trust us with it. But we don’t just take it off your hands and run with it.

For all of our projects we use a thorough briefing process to get to know you and your business, and what you’re trying to achieve. Where there is external research required, we dig in to that as well so we understand the market you’re operating in.

If we’re writing for an audience knowledgeable about your sector and fluent in the industry-specific terminology used, we’ll make sure the language is appropriately pitched. If we’re writing for an audience that isn’t as familiar with what you do, we’ll make sure your messaging gets through in a way that connects with them … we’ll take all that jargon and those acronyms and turn them into plain English.

It’s not our job to do what you do. It’s our role to help you communicate clearly with language that is pitched at the right level for your audience.

We’ve worked on projects in the fields of construction, engineering, mining, pulp and paper, medicine, insurance, travel, cosmetic surgery, race car driving, fertility treatment, cooking, celebrity gossip, emergency services, prisons, passive homes, armed forces, weight loss products, aviation, lawn bowling, hydro excavation, nutraceuticals … you name it, we can write about it.

When people ask this question, they’re usually trying to uncover two things – are you capable and can we trust you?

Over the past two decades, our clients have included owners/operators of small- and medium-sized businesses, larger corporate marketing departments, media companies, magazines, government departments, designers, advertising agencies, and other business consultants.

We’ve been honoured to write materials delivered into Fire and Emergency New Zealand, the New Zealand Defence Force, the Ministry of Health, the University of Auckland, Continental Car Services, the Institution of Civil Engineers, Pipe Vision (NZ) Ltd, New Zealand Trade and Enterprise, Citycare Group, Compass Group, Auckland DHB, Te Puni Kōkiri, Constructing Excellence, The Athlete’s Foot, Auckland District Law Society, Farmers, New Zealand Institute of Education, and a great range of New Zealand small businesses and publishers.

Projects include the many places an organisation uses written or spoken language – marketing materials, websites, articles, blogs, tenders, bids, RFPs, proposals, presentations, video scripts, email marketing, CVs, company profiles, personnel bios, social media posts, award entries, case studies, training materials.

So yes, we are capable and you can trust us … please get in touch and let’s chat.

For a closer look at all the areas of your business that we can help with copywriting, have a read of our article about content marketing called “An effective marketing technique for your business”.

Yes, we can create a social media content plan with you, based on who you’re targeting and what your marketing objectives are. And we can write your social media posts for you based on your plan.

Your social media platforms are the modern-day equivalent of a call centre or your customer service team. Social media is where your customers talk to you and talk about you. The best way to stay connected and relevant is to manage this function in-house, working with a content creator who specialises in helping you create effective two-way conversations with your audience.

We can write posts for you, or we can review, edit and polish what you’ve written. We can also advise on what hashtags to use.

Give us a call and let’s see how we can help. #letsgetstarted