WEBSITE COPYWRITING

Your website is one of your most important marketing tools

Visitors to your website need to know within seconds that you can help them and that you are the right choice for them.

As copywriters, we use our external perspective to highlight your value proposition for prospects and clients. We create content that works for website visitors as well as search engines.

We can help with a range of website projects

  • New website builds

  • Website updates or refresh projects

  • Changes or updates to just part of a site

  • Adding content to an existing website (e.g. blogs, articles, case studies, personnel profiles, product pages)

What is the process of writing your Website Content?

We’ll work in a way that’s best for you – whether that’s dealing directly with the client or liaising with the website designer and developer.

We love working with clients from the very start of a website project, being involved in the early briefing sessions with you and your website designer and developer.

We can, however, jump into a project already in progress. If you’ve been trying to write your own website content but are stuck (or can’t find the time), we can take over this part of the project for you.

While each website project is unique, the process often involves:

  • Initial briefing session, in person or by video call

  • Review of existing website if applicable, other marketing materials provided, competitors’ websites

  • Writing user-centric, plain English copy

  • Text layout and navigation recommendations

  • Incorporating on-page SEO terms

  • Ongoing communication by phone/video/email

  • Liaising with your designer and developer

  • Ongoing proofing stages until your site is live

Having a professional copywriter prepare your website content provides you with:

  • professional marketing and writing skills

  • an objective perspective on your business

  • the dedicated time needed to allocate to the project

  • someone who can coordinate various sources of information and input

We’ll ensure your website content is clear and compelling, generating leads and driving sales.

Why hire someone to write your Website Content?

  • "Renata has a remarkable talent for crafting content that not only engages our audience but consistently performs well in terms of SEO and reader engagement. Her ability to understand our brand's voice and translate that into effective communication is unparalleled. Her dedication, expertise, and outcomes have truly set a high standard in content marketing.”

    Abdullah Alacozai, Managing Director, Verum

  • "We use Maple Marketing for all our website and marketing content needs. The process is super simple and straightforward, and the result is excellent. Basically, content generation becomes simple. Overall, Renata and team are professional and responsive. I would highly recommend."

    Paul Keary, Nala Studio Architects

  • "Renata was a dream to work with assisting us in copy for our recent website rebrand, really understanding who we are, our products and what our superpower is. She was able to relay that in a way that was easy to understand and was quintessentially "us". We can't speak highly enough of her."

    Maryann Whyte, Sales & Customer Experience, Vital Electrical/Vital Solar

  • "We used Maple Marketing for our copy whilst rebranding for Vital Solar. Renata was great to work with, nailed the brief and worked in effortlessly with our web design team. Could not recommend enough!"

    Cameron Dick, Owner, Vital Electrical/Vital Solar

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