BRAND VOICE STYLE GUIDE
Why do you need a Brand Voice Style Guide?
A Brand Voice Style Guide helps you and your team understand how to use the language, tone and text elements of your brand – it’s similar to how a design style guide outlines how to use the visual and design elements of your brand.
It is the language playbook for your organisation.
Using your Brand Voice Style Guide helps create consistent messaging and voice in your marketing and communications.
A consistent tone of voice creates greater trust among your prospects and clients, improves overall brand equity and helps generate sales.
What does your Brand Voice Style Guide include?
Your Brand Voice Style Guide will be tailored to your business and your specific needs.
It can include things like:
Your tone of voice/brand persona
Your brand story/”About Us” summary
Key messaging to use in your marketing materials
How you articulate your point of difference (POD)
Your core values
Your brand vision statement
Style guide of specific terminology, acronyms, abbreviations, jargon, naming conventions your organisation uses
Brand language standards of words/terminology you do/don’t want your team to use
Consistent calls to action (CTA) you use in your business
Content ideas
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From $2000 + gst
With your customised Brand Voice Style Guide, you’ll also receive:
- Initial 1-2 hour scoping session (additional meetings available upon request)
- Phone/email support